8 reasons why SEO is important

SEO is important but ever wondered why? If you have wondered it, you are at the right place. Here, we will see why SEO is important and why you should be doing it. We will see some of the best reasons why SEO is important. This will assurance that you should do the SEO for your website. Therefore, if you are not doing this, you are missing out a lot.

#1 Primary Source

The first and the most important reason why you should do SEO is that it’s the primary source of traffic. Imagine, how you found your favorite website? In most cases, it is from the search engine. The same goes for other websites. Most of the websites are found from search results or paid ads. You surely might be running the paid ads but it’s always great to have another source of traffic.

When you have another source of traffic, you will get more visitors and more people will come to know about your website. With this, you can easily find out many things.

Google will increase the brand visibility. Many people are searching for things on Google. When they find your website, it will increase the brand visibility. You don’t even need the visitor to click on the website. Even if the visitor doesn’t click on the website but they just see your website, it will increase the brand presence.

When people come to know about your website, they are more likely to buy from you in the future. Imagine, if your business has more than 10 primary keywords and you are ranking for most of them. Now, if someone searches for the term, they are more likely to see your website again and again. In this way, you will see a spike in the number of visitors. It will also increase the brand authority; this brings us to the next point.

#2 Brand Authority

This point is very similar to the previous one. When people search for the terms, most people will read the website name. You can take your example. If you are searching for a thing, you will surely see many terms. When you search various results, do you notice the name of the website?

You surely might be knowing the name of the website. This will increase the brand authority of the website. If someone finds your website and they like the article you have written, they are more likely to look for the same website. This will increase the brand authority. When people are looking for the same name, they will feel the brand presence. If they feel the brand presence, it will increase the number of sales and revenue. This will increase the number of people who are interested in buying your product or service. In business terms, it will increase the potential customers.

To summarize the brand authority section, it will convert the cold audience into the hot one. So, this will increase the number of people who will buy from you. A simple brand presence will increase the overall revenue as well as the market cap of the brand. Therefore, you should do the SEO.

#3 Free and Unlimited Traffic

Who doesn’t like free things? You will get free traffic when it comes to SEO. SEO is the process where you can rank for Google search terms. This is known as organic traffic. This is the free traffic.

If you are running the ads, you will surely get the visitors instantly. However, there is a big limit on how many visitors you will get. If you are spending 500 bucks on ads, there is a big limit on the number of clicks you are going to get. The ad-network will ask for more money from you if you want more visitors to your website.

In simpler words, there is always a limit on several visitors you will get. On the other hand, you will have to spend almost less than half of the costs when it comes to SEO. You will have an unlimited number of opportunities.

Once you rank for a keyword, people will always be searching for the same term. This will increase the number of visitors you have. Once you rank for the keyword and you keep your website updated, there is very little chance that you will be outranked. In simpler words, you will have to spend some money on content creation and content updates. Other than this, there will be almost cost incurred. In this way, you will save a lot of money.

Along with this, there is an unlimited number of opportunities as well as traffic. You can rank for as many keywords as you want and you can also get unlimited traffic from these.

#4 Trust Factor

Nowadays, anyone with a small amount of money can easily run the ads and show their brand to as many people as they want. People know this. There will be no guarantee that their quality will be superior. Therefore, you will have to make sure that people trust your brand. Even if you are getting thousands of visitors every single day but you are not winning people’s trust, you will never make sales or revenue. In this case, you will end up with a big loss.

When you have people’s trust, you are more likely to win their click. In simpler words, they will buy the product from you if they trust you. To win the trust, you can try ranking for the search results. When you rank for the search results, people are more likely to trust your website. People know that it takes effort to rank on Google rather than running ads. Therefore, they will treat your website as a trusted website.

The next benefit is that when you rank for Google, there are good chances that you are having a blog that provides good content. This is where we are here to the next benefit of using SEO.

#5 Provide Value

You rank for the search terms when you have enough amount of content on your website. If you have the content, there are good chances that they are blog articles. This will provide value to the users. When you provide value, you are more likely to buy from you.

In the end, the main goal of any business should be able to provide value and solve the problem that people are facing. You can easily solve people’s problems when you have the blog articles ready. If you post informative content on your website, people will see your content and they are more likely to connect with you. When they connect with you, they will engage too.

This will increase the engagement of the visitors. Also, a blog has a comment section. When people comment on the blog, it increases engagement. This will provide value to the users as well as give new visitors more information about your website and your product.

#6 SEO is User Friendly

A large part of SEO is for users. For example, in SEO, keywords are important but if you stuff too many keywords, they are more likely to be marked as spam. Google and all the other search engines believe in the users-first model. In simpler words, they will prefer the websites where the visitors and the users are given more importance as compared to the algorithm.

The best example here is the headline. For example, if you are using a title that has all the keywords and the content is also SEO friendly. You are ranking first in the results. Now, if the second result has less SEO friendly heading but more people are clicking on the second result, Google will remove your link from the first result and put the second result as the first one even if the result is not that SEO friendly.

In the same way, most of the factors will depend on the user. If you are spending money on SEO, you are also spending money to make your website is user-friendly. The same procedure goes on for all the factors.

Some of the SEO factors also include the speed of the website, user-friendly headline, responsive website, etc. All these are mostly for the users. Not just Google, all the other search engines will prefer websites that are user friendly. Therefore, we can say that a large part of the SEO will depend on the user and it’s important to make the website user-friendly if you want more sales.

#7 Local SEO

If you are a local business or a business with a physical store, you will also have to keep an eye on the local SEO. More than 50% of the searches are based on local results. Local searches are when the location factor is involved in the search. For example, if someone adds terms like “near me” and similar things, it is known as local search.

A local search will use the GMB listing to display the search results. Unlike regular SEO, here the main thing is to keep an eye on the location and the accuracy of the listing. If you have added the listing keeping in mind all the parameters, you will more likely win the search results. Therefore, you can create a listing at Google My Business. Thereafter, you can add all the things in the listing. When you add all the things such as location, keywords, etc, your business will start showing up in the search results. With this, you will rank the listing.

One more thing that can be done here is to add the content based on the area. For example, you can always create blogs that have a city name on them. It could go as simple as “best café in XYZ place”. This will rank your page in the search results. Therefore, you can always do this along with adding your business to the GMB listing.

Reviews, the number of hours your store is open, and many other things also matter here. With this, you can also easily rank the business in Google maps. So, make sure you pay proper attention here.

#8 Ranking in First Page is Must

Till now, we have seen all the reasons why you should do SEO. Now, we will talk about why it’s a necessity to rank on the first page. SEO is all about pulling your website from the middle page to the first one. If you are not seen on the first page, your website will not be seen at all. Therefore, it’s important to rank on the first page itself.

You don’t need to rank for the main keywords only. Even if you are running for other long-tail keywords, it’s completely fine. As long as your website is on the first page, you are good to go. Not to mention, you will have to try your best to get the website in the first rank. If you are somehow able to get it on the top, you will get more traffic and as a result, it will increase revenue and sales. Therefore, don’t stop trying unless you are in the top 3 results.

In the end, it’s very important to rank in the first place for the website’s name. Many people will be searching your company’s name directly on Google. If you are not on the top, some other website might simply steal your potential customer. Therefore, make sure you are at least ranking first for your company’s name and website’s name. This is the most important thing.

Final Words

To conclude, these are some of the reasons why SEO is important. You should surely start doing SEO if you are not. This will help your brand in multiple ways. It will also increase the revenue and the sales of your website. Lastly, it’s affordable to the SEO instead of spending money on ads. When you do this, it will help you a choice more things that are not mentioned here.