How to optimize SEO on your WordPress website
If you want to rank your website, you will have to optimize your website’s SEO. There are many things that you are doing wrong. If you can change all those things, you will see a better ranking in a short amount of time. We will see how you can optimize your SEO for better rankings.
Get the Keywords Right
The best way to optimize your website is by keywords. You will have to get the keywords right. Most people have the wrong keywords on their website which just pushes off their traffic. If you are targeting the wrong keywords, you might get visitors, they will be of no use.
So, you will have to find the right keywords that go perfectly well for you.
Let’s take an example. If you are selling products and you are targeting the keywords starting with “free”, you are already losing a lot of revenue. You will have to get your keywords right depending on your business category.
Please note that there are various keywords you can use. As of now, we are just talking about the main keywords and not about the other keywords.
Main keywords are the keywords that are used on the home page or the keywords that are used to represent your website. Other keywords can be for individual pages or blogs.
For blogs, you can surely target all types of keywords. However, it’s important to target the right keywords for all the pages including the home page.
Don’t go with the keywords that have too much search volume. If a keyword has millions of searches every single month and you have a new website, chances are you won’t rank in any of them. So, it’s necessary to back off in this case.
For that, you can target the keywords with a long tail. The keyword “dog food” is a regular keyword with millions of searches. However, if you go with “dog food for corgi”, it’s going to have fewer searches compared to other results. You can surely use tools to find such keywords.
Using the SEO Plugin
You will have to make sure that you are using the right SEO plugin for your website. An SEO plugin will help you a lot when it comes to the plugin. You can either go with the Yoast SEO plugin or you can also go with Rank Math plugin. Once you start using the right plugin, you have already set half of the things. Therefore, if you are not using the right plugin, you are already missing out on a lot of things here. Therefore, you will have to be sure that you are using the right plugin.
The next step lies in configuring that particular plugin. You will have to make sure that you have configured it properly. Many things lie in the plugin configuration. You will have to make sure that you have configured the plugin properly.
You can use any plugin you want. Now, let’s talk about plugin configuration and see what are the next things you need to keep in mind.
You might have installed some plugins because people told you that these are the best plugins. However, have you configured them? This is one of the biggest mistakes that people make when it comes to using plugins.
Let’s start with the cache plugin. If you don’t configure the cache plugin, it’s not going to make any difference. Therefore, it’s necessary to configure the plugin and make sure that everything is working properly.
Depending on your website type, you can configure the plugin. For example, if you have an eCommerce store, you will have to configure it differently and in the same way, if it’s a normal blog website, you will have to use a different configuration. Therefore, you will have to make sure that everything is configured accordingly.
This is one of the things that you will have to keep in mind. Most people make this mistake as they don’t configure the plugin and end up with a big loss. So, make sure that you configure the plugin after you have installed it.
Also, don’t try to install more than one plugins of the same kind. It might conflict and end up messing with the entire website. So, this will cause some problems. This is why you should configure the plugin.
Search Console and Analytics
The two most important solutions you should use include Search Console and Analytics.
Search Console will help you in seeing how Google sees your website. It’s the live representation of Google. In simpler words, you will see the position in which your website ranks for. It shows the average position of the page. Further, you can also compare the data with the previous data. This will show you how much you are progressing. If you are using a service for SEO, you can measure the data from your side too. With the data, you can control the amount of money you are spending.
Further, it also helps you in inspecting the URL. When you enter a URL in the search console, it will tell you whether Google will pass that URL or not. If there are any issues from any side, it will tell you. With this, you can fix the error. You can also submit your sitemap for indexing and in the same way, you can remove the URL if you don’t wish to rank that URL.
Analytics will help you measure the number of visitors who visited your website. Most people don’t use it correctly. If you are using analytics only to see the number of visitors coming to your website, you are missing out a lot.
Therefore, you will have to make sure that you are using the console as well as you are using the analytics. With both of these, you can surely monitor your SEO. You can then take the steps according to this. So, this is the most important thing you will have to keep in mind.
Mobile-Friendly website and Speed
Speed and mobile-friendly websites are the two most important things you will have to do to optimize your website.
Google will rank the website depending on the speed of your website. If the speed of the website is too good, you will have better rankings for your website. For that, you will need to optimize the speed of your website. The speed should be optimized for your mobile phone as well as for the desktop.
You can use better themes and then you can use compressed images for the same. This will increase the speed of your website. Further, you can also use the cache plugin to make sure that your website will load in less time.
Now, let’s talk about mobile. Most of the visitors on your website will be mobile visitors. If you don’t focus on that, you are missing a lot of sales. You will have to make sure that you optimize your website for mobile. If your website has a lot of tables, you will have to make sure that the tables are shown directly on the mobile phone’s screen. The user should see the table on the same screen. Altearnivfely, you can use another column where you can display things. If the user has to swipe right a bit, your website is not considered a responsive website.
Once you optimize your website, you can check it through the Google search console. It will tell you whether your website is mobile-friendly or not. To optimize it better, you can surely use the AMP version of the website.
Backlinks play a very important role in a website’s SEO. If you have no backlinks, you will never rank the website. So, you will have to create backlinks. Backlinks are the links that are coming to your website from other websites. If you do a guest post on a website and get a link from them, it’s considered as a backlink.
The backlink will show the authority of the website. If there are more relevant backlinks, Google and other search engines will rank your website better.
Now, most people focus on quantity rather than quality. That’s not how Google works. Instead, you will have to focus on the quality of the backlink rather than focusing on the quantity.
Quality is represented by the domain authority of the website. If the domain authority of the website is more, the website has more credibility.
Along with the quality, you will also have to focus on the relevancy of the inks.
For example, if you are a law firm and you are getting the backlinks from a high authority website but that website is for dog food then in such case, the backlink is as good as nothing. You won’t get profit from this type of backlink as this is not relevant at all. Instead, you will have to find the links that are relevant to each other.
If you find relevant websites where you can add the backlinks, you should surely d that. This will help you a lot in ranking your website. So, make sure you consider the backlinks. This will help you a lot in ranking.
Theme and Hosting
Now comes another important thing that might affect your ranking. You will have to use a good theme on your website. A good theme will represent good SEO. If you are using free themes, make sure you look for the “SEO Friendly” or “SEO optimized” tag. These are the themes that are made keeping in mind the SEO of your website. This will help you in ranking better.
Along with this, using good hosting is important as well. Never go with the free hosting. You can surely find affordable hosting but you will have to read some reviews and make sure that they provide good quality hosting. The main thing that you will have to keep in mind here is that their servers are clean. If you are using free hosting or spammy hosting, Google might have blocked those servers and you might end up your website being blocked.
Along with that, the speed of your website will depend on the hosting you are using. If you are using good hosting, the speed of the website is fast. However, if you are not using good hosting, the server might affect the speed. So, make sure the server has good speed. There is nothing to worry about if you are going with reputed hosting. In that case, all the servers will be supper-fast.
You can also use SSL. Most of the hosting companies now provide free SSL certificates. This will add the HTTPS to your website. In this way, you will have better speed. Don’t forget to add CDN if you want to increase your chance of getting rank.
Auditing and Monitoring
The last thing you will have to keep in mind is the auditing and monitoring of the website. You will have to conduct regular audits for your website to ensure that all the things are running safely and smoothly. An audit will give you information about the rankings and other important things. So, it’s necessary to run an audit if you want a clear vision for your website’s SEO.
You can easily monitor your website with the search console. If you want better monitoring, you can also go with the WordPress maintenance service. These are the services that will help you rank better by monitoring your website. So, you can surely go with that if you don’t have time.
To conclude, these are some of the ways you can optimize your website for SEO. You can surely use all of these and you will have a better chance of ranking your website. All these things are important if you want to optimize your website. The main thing you can keep in mind is to optimize your website for the users and it will be automatically optimized for the SEO as well.
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